Background

Black Pepper, an Australian women’s fashion retailer, partnered with Ovarian Cancer Australia, donating a portion of proceeds from selected purchases. They launched the Women Supporting Women campaign to raise awareness of the initiative.

The Solution

The campaign features four ovarian cancer survivors, with photography using a muted colour palette to evoke emotion and allow viewers to connect with their heartfelt stories. Teal, the primary brand colour of Ovarian Cancer Australia, was woven throughout the campaign to highlight the partnership.