The Brief

Animal Aid is an animal shelter that offers veterinary care and a safe haven for lost and abandoned animals. Facing a constant influx of unwanted animals, they sought a rebrand with a fresh visual identity to inspire more adoptions.

The Solution

Animal Aid’s new brand identity centred on the positive impact of animal adoption, steering away from the narrative of animal abuse and pity. Featuring a vibrant colour palette that radiates positivity and trustworthiness, their new logo showcases cheerful representations of a dog and cat, alongside symbols of a house and medical cross to highlight Animal Aid's key services.